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We love technology and anything that can get us the best and most up-to-the-minute deals on Vegas shows, restaurants and more is something we are definitely interested in using.  So when we heard that you can get notice of great deals while you are AT the casino, we had to investigate.

Introducing the newest of the new technology where special offers come via your cell phone and its “text messaging” feature!  Called “mobile marketing,” this tool is currently being tested in some of the Harrah’s Entertainment properties such as the Rio in Las Vegas.   According to the company, the program provides real-time offers, property information, and Total Rewards® points balance to Rio guests directly to their mobile phones.

For example, visitors to the Rio will see signs posted throughout the property informing them of a number to call if they wish to “opt-in” to receive text messages.  If they choose to participate, guests can then expect to receive text alerts offering special deals on show tickets, dining and more sent right to their mobile devices.

According to David Norton, chief marketing officer, Harrah’s Entertainment, the new program offers the casino operator “the capability to communicate directly with specific guests via their mobile devices, offering great promotional opportunities when it’s most relevant.”

With growth predicted to be in the 150% range over the next five years, expect to see even more of this targeted mobile marketing from casinos and resorts in the future.
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