More Casino Resolutions for 2009
Say good-bye to one of the worst years for the casino industry.
Onward with more resolutions we think casinos should make for 2009. Getting butts into the chairs – gambling, restaurants, and show seats — is the Number One priority for stayin’ alive in ’09 so here are some ideas to help you do just that.
– Stop screwing around with your Player’s Club rules and regs – particularly as they affect your faithful players. I have heard more complaints from players about this one issue than any other this year. You have less money but so do we. The more cuts you make, the more we make and the more apt we’ll be to check out your competitors so think hard before you make changes.
– Resolve to use more immediate forms of marketing – think email, social media like Twitter™, and your own frequently-updated blog site – to get offers out to players. Here at RoyallyFlushed, we’ve given out our email addresses to casinos large and small and have seen very few effective email campaigns or other uses of that gem you collected from us. In social media, props go to the LuxorLV on Twitter™ for interesting updates, special offers and more.
– Put some of the fun back into your casinos. Instead of letting that bank of dedicated machines sit there dead, throw a noisy daily slot tournament, maybe even more than one each day. You don’t have to give away a ton of money and you could even do a cheap $5 or $10 buy-in if you need it. People love bells and whistles so have lots happening on your floor.
– Bring back a few of the eye-popping food deals that helped make Las Vegas and casino food service legendary everywhere. Have a 99¢ shrimp cocktail or prime rib slider at the bar, a $6.99 steak dinner, a $2.99 breakfast deal. It’s kitsch, it’s retro in an “old Las Vegas” kind of way, and people will love it.
– Resolve to take good care of your players and guests in 2009 and they will take care of you.
Happy New Year to all!
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- Casino Resolutions for 2009
- Win a Copy of the 2009 American Casino Guide in Our New “Hot Post” Contest!
- Come Back, Please. We Miss You. Really.
- Casino Comps Sweeten the Deal
- Casino Promotions in Over-Drive to Attract Gamblers
Tags: casino, casino industry, gambling, gaming industry, resolutions
January 3rd, 2009 at 11:48 am
I’ve made several trips to Las Vegas in the last few months, and I really noticed how empty the casinos and show rooms are. There were $5 minimum tables at many of the strip casinos on a weekend. Simply unheard of in fatter times!
I heard one casino exec comment that the hotels were trying to attract the “club” set from LA and San Francisco because they were the only ones spending money these days.
Interesting times ahead, that’s for sure!
January 3rd, 2009 at 1:12 pm
It will definitely be an interesting year for the casino industry as a whole and especially in Las Vegas.
I will be in Vegas in a couple of weeks and am interested in how it will compare to the many January trips we’ve taken in the past. I’ll check out the table minimums for sure and now I’m curious to see if the “club crowd” actually shows up.
Thanks for the info.