While we were tied up baking pies, simmering cranberries and brining our turkey last week, Harrah’s Entertainment was busy officially becoming Caesars Entertainment Corporation. From all reports, the new name is considered by the company to be more connotative of the higher-end casino experience Caesars wishes to portray as well as being more well-known internationally.
According to the Company’s own press release, “The Harrah’s name will continue to be one of the company’s primary brands, along with Caesars, Horseshoe, Total Rewards and World Series of Poker.
“In recognition of Caesars’ status as the world’s preeminent and most respected casino brand, we have changed the name of our parent company to Caesars Entertainment Corporation,” said Gary Loveman, chairman, president and chief executive officer of Caesars Entertainment. “The change reflects our evolution as the industry’s leading provider of branded casino entertainment.”
We don’t care a whole lot about the name change but what we do wish they would change is their video poker pay tables. We would be happy to “All Hail Caesars” if we saw more 9/6 games in their casinos.